Average daily rate (ADR) - Financial definition
Concise definition of the term average daily rate
The average daily rate (ADR) is calculated by dividing the total income for room rentals by the number of room rentals for a given day or period. It is a [ACR0011978S]KPI[ACR0011978E] in the hotel industry.
Comprehensive definition of the term average daily rate
A hotel which has a rental revenue of 9,000 €, and 120 rooms rented out, would have an ADR of 75 €.