Average revenue (AR) - Financial definition
Concise definition of the term average revenue
Average revenue designates the revenue obtained on average for each unit of goods or services sold. It is determined by dividing the total revenue by the number of units sold.
Comprehensive definition of the term average revenue
If a company which produces pencils sells 150,000 pencils for a total of $750,000, its average revenue will be $750,000 / 150,000 = $5.